Bloomberg TV Mongolia launched
Bloomberg has launched Bloomberg TV Mongolia, in partnership with the Trade & Development Bank of Mongolia (TDB). Launched this month, the channel will offer a mix of locally produced, local language content — constituting four hours of daily output — as well as English-language news from Bloomberg TV.
Todd Baer, who has been appointed as executive producer for Bloomberg TV Mongolia, explained to APB the decision to launch Bloomberg TV Mongolia. “We identified Mongolia as a fast-developing region in Asia, with one of the best-performing stock markets in Asia, and an economy driven by growth in commodities and exports to China. These qualities open up a new market for Bloomberg Television as we will offer international business news to the local Mongolian population, as well as the growing number of business travellers doing business in the country.”
Baer will lead the creation of locally produced, local language content for the new channel.
Bloomberg TV Mongolia, based in the Mongolian capital, will be distributed across the country via satellite and in Ulan Bator through cable TV and IPTV. “Bloomberg TV Mongolia will be available across Mongolia via D-Dish Ku-band satellite and in Ulan Bator by Univision IPTV, Sky C&C IPTV, Sansar Cable TV and Super Vision Cable TV,” Baer elaborated.
Looking ahead, Bloomberg TV Mongolia plans to consolidate its position as a leading business and financial news network in Mongolia, Baer revealed to APB. “As the first business and financial news network to establish its presence, Bloomberg TV Mongolia aims to be the leading business and financial news network in the country by pulling from Bloomberg’s global strength to provide essential and accurate news, data and analysis tailored for the Mongolian market.”